![]() ![]() Magstripe cards will continue to work and will be as safe to use as they were prior to the transition." "Until our upgrades are complete, customers can use the magstripe on the chip card for payment at Publix. "We understand the importance of protecting customer data and we continuously make improvements to our systems," said Brian West, spokesman for Lakeland-based Publix. ![]() "That's a big deal."īut a Publix spokesman says transactions are as safe at Publix as anywhere else. "The longer retailers go without upgrading their terminals, the more likely it is to put them in a competitive disadvantage because consumers will perceive them as being a less safe place to shop," said Matt Schulz, a senior industry analyst with. ![]() Some credit card experts say that could ultimately hurt Publix. Most notably missing among Florida companies is Publix Super Markets, the state's most popular grocer with more than 1,000 stores, which has yet to allow customers to use embedded chip technology because it's still upgrading its computer systems for the switch. ![]()
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